sober musings


—Make You Smile

Make You Smile - +44

I can never get tired of this song! Happy Tuesday all! 

As some of you may know, we finally officially launched our travel agency in Bohol. It’s called Bohol Gateway. It’s an opportunity for me to practice what I’ve learned with content marketing. I’m hoping that the website of Bohol Gateway can attract people who want to visit Bohol. 

It seems to me that the most difficult part of the content marketing strategy is the beginning. Like with most things, starting from scratch is the challenge. There’s zero audience and zero content. 

Here’s hoping I can get the ball rolling by sharing with you guys a post about Pandanon Island in Bohol. Click here to visit that post. 

The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. Search rank, traffic, leads and all sort of goodness flow from this approach.

via SEO Moz

How to Build and Operate a Content Marketing Machine

More or less, this is what we do in I wish I’d read this one year earlier. It would have made everything so much easier. Instead we had to learn by doing. But all is well.