—Make You Smile
Make You Smile - +44
I can never get tired of this song! Happy Tuesday all!
As some of you may know, we finally officially launched our travel agency in Bohol. It’s called Bohol Gateway. It’s an opportunity for me to practice what I’ve learned with content marketing. I’m hoping that the website of Bohol Gateway can attract people who want to visit Bohol.
It seems to me that the most difficult part of the content marketing strategy is the beginning. Like with most things, starting from scratch is the challenge. There’s zero audience and zero content.
The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. Search rank, traffic, leads and all sort of goodness flow from this approach.
via SEO Moz
More or less, this is what we do in zerothreetwo.com. I wish I’d read this one year earlier. It would have made everything so much easier. Instead we had to learn by doing. But all is well.
For two months last fall, Eric Simons secretly took up residence inside the Internet giant’s Palo Alto, Calif., campus, eating free food, enjoying gym access, and building a startup in the process.
Good Sunday Morning read ^^